Sunday Stories : Agar aapke paas junoon hai toh umar sirf ek number hai:

Agar aapke paas junoon hai toh umar sirf ek number hai:

Jab woh 13 saal ki thi, usko Soviet Union mein hinsa ke kaaran apne desh se America aana pada. Russian origin hone ke karan, uske liye itna naye desh mein samajhna bahut mushkil tha. Lekin kuchh kaam mil gaya. Usne ek grocery store mein kaam kiya aur wahan 27 saal tak sangharsh kiya.

Lekin jitna paisa uske paas tha, woh bada shuru karne ke liye kaafi nahin tha. Phir bhi, woh kuchh karna chahti thi. Uske 27 saal ke sangharsh ke kaaran, usko tooti hui English aati thi aur samajhne mein acchi thi.

40 saal ki umar mein, woh apna khud ka business shuru karne ki planning karti hai.

Usne ek furniture store kholi, aur uske dimaag mein sirf do cheezein thi – “Sabse acchi quality wala furniture aur sabse kam daam par”. Jab log aise ek amazing store ke baare mein jaan te hain, toh unhe woh bahut pasand aata hai. Kuchh samay ke andar, uska business popular ho jata hai aur usko bahut saare customers milte hain. Isse uske competitors ko uspar hasad hota hai.

Uske competitors ne ek union banaaya aur uske dealer ko kaha – “Agar aap is store ko furniture denge, toh humare union ke kisi sadasya ki taraf se koi khareedari nahin karega.” Isse uske dealer ne usko furniture dena band kar diya. Isse uske liye badi samasya utpann ho gayi kyun ki usko furniture dusre rajya se laana pada.

Lekin, uska cost control itna accha tha ki woh ab bhi acchi quality ka furniture saste daamon par provide kar rahi thi. Jyadatar kaam usne khud kiya aur woh bahut kam number ke workers hire ki. Isse uski cost-cutting strategy uske liye sabse acche tarike se kaam karti hai.

Is tarah, samay ke saath-saath, uska store America ka sabse accha furniture store ban gaya aur agle 20-30 saalon mein usko America ke kayi rajyon mein bahut saare stores mil gaye aur woh America ki ek karodpati businesswoman ban gayi aur 90 saal ki umar tak business sambhali. Umar ke karan, usne apne grandsons ko business sambhalne ka kaam saunpa aur woh stores ko sirf ek baar hafte mein hi dekhti thi.

Lekin uske grandsons ko uski beech mein dakhal dene ki pasand nahin thi aur unhone usko nikal diya. 95 saal ki umar mein, usko apne hi business se nikal diya gaya. Ab sochiye, agar woh sthiti aapke saath 95 saal ki umar mein hoti, toh aap kya karte?

Lekin, woh khud ko demotivated nahin kiya. 95 saal ki umar mein, woh apne purane head office ke samne ek naya furniture store shuru kiya, apne hi grandsons se competition karne ke liye.

Woh naya business shuru kiya, jo kuchh hi mahino mein kaafi unchaiyan chhoo gaya. Lekin itihaas dohraya. Dusre competitors ne supplier ko dhamki di. Lekin is baar ab uske hi grandsons ne supplier ko dhamki di aur unki grandma ko furniture supply karne se mana kar diya. Kyunki uska purana store America ka sabse bada company tha, isliye America mein koi bhi usko supply karne ke liye raazi nahin hua.

Ab yeh badi musibat utpann kar di kyun ki usko desh ke bahar se furniture laana pada. Lekin, uski excellent service aur customer satisfaction ke karan, usne apne hi purane company ko haraya aur agle 5 saalon mein wapas America ka number one furniture store ban gayi. Uski shandar safalata ko dekhkar, uske grandsons maafi maang kar apne purane company ko usko wapas sambhalne ka kaam saunpa. 100 saal ki umar tak, usne dono companies ko merge kiya aur 104 saal ki umar tak business chalaya.

104 saal ki umar mein, usne apna antim saans liya.

Us lady ka naam tha Rose Blumkin aur uske store ka naam tha Nebraska Furniture Mart.

IS KAHANI SE SIKH:

1. Zindagi mein, log aapke paise, ghar, vyapar – sab kuchh le sakte hain, lekin unko aapki Knowledge, Hard work, Passion aur Courage nahi le sakte.

2. Agar aapke paas junoon hai toh umar sirf ek number hai:

Jab sab log sanyas lene ki sochte hain, tab woh 60 saal tak nirantar kaam karti rahi. Umar uske liye sirf ek number thi.

3. Positive ATTITUDE :

Agar aap ek negative sthiti mein bhi positive attitude maintain karte hain, toh koi bhi aapko rok nahi sakta aapke lakshya tak pahunchne se.

Us lady Rose Blumkin ke saath bahut bura hua, lekin woh kabhi bahane nahin banati thi. Woh jeevan ke prati bahut positive thi, jo sabhi farak layi.